Website design for construction and property service businesses
For builders, refurbishment firms, landscapers, architectural metalwork specialists, property maintenance companies and specialist contractors. A website that shows the standard of your work, explains what you do and where, and makes it easy to ask for a quote.
We work with businesses in every sector. This page explains how we approach websites for construction and property services, a sector we have chosen to focus on. Our examples for it are clearly labelled concept designs, not client projects.
Building contractors
Refurbishment and renovation companies
Landscaping businesses
Architectural metalwork and fabrication companies
Property maintenance companies
Specialist trade contractors
Common website problems in this sector, and how we fix them
Your website is often the first thing a customer checks after hearing your name. These are the issues we look
for first.
Your best projects are hard to find.
A projects section organised by type of work and location, with a few lines on each job: what was asked for, what you did and the finish achieved.
Your services are described in vague terms.
A clear page for each main service, in the words customers actually search for, explaining what is involved, typical projects and what to expect.
Customers cannot tell whether you cover their area.
One well-organised page setting out the towns and areas you cover, linked from every service page, without dozens of thin copy-and-paste location pages.
The site is awkward to use on a phone.
Mobile-first layouts with call and quote buttons kept within reach, because people often look you up on their phone.
Asking for a quote feels like hard work.
A short quote form that asks only what you need to price a job, such as the type of work, postcode and timescale.
The website looks older than your business.
A modern design that matches the standard of your workmanship, with accreditations and insurance details presented clearly where they apply.
A page structure that works for trades and property services
Most construction and property websites need the same core pages, arranged so a customer can go from “do they
do this?” to “can they do it here?” to “request a quote” in a few taps. We adapt it to your services.
On a phone, the quote and call buttons stay within easy reach. On a desktop, your best project photos lead the
page.
HomeWhat you do, where, and your strongest recent work, with a quote button.
ServicesOne page for each main service.
Extensions
Refurbishment
Landscaping
ProjectsCompleted jobs with photos, location and a short write-up.
Areas coveredOne clear page listing the towns and areas you serve.
AboutWho you are, accreditations, insurance and how you work.
Request a quoteA short form, your phone number and email.
What makes a project gallery convincing
Before and after photos, where you have them
The type of job, the town and a short description of the work
Materials, specification or finish, when they matter to the customer
A link to the matching service page and a clear way to ask for a quote
Images sized properly so the gallery still loads quickly on a phone
We help you choose the right photos and write the short project descriptions, so you are not left staring at a
blank page.
Concept design for a fictional building contractor
What we need from you
You know your trade. We handle the website. To get started, we usually ask for:
Photos of completed work (clear phone photos are fine)
A list of your services and the areas you cover
Any accreditations, memberships and insurance details you want shown
Your logo and brand colours, if you have them
Access to your current website and domain, if you have them
You check that every fact, figure and claim is accurate before the site goes live.
1
Tell us about your business
A short conversation and a guided set of questions about your services, customers and goals.
2
We plan, build and review
We prepare the page structure, wording and design, then build the agreed website.
3
Launch and ongoing support
The site is tested, launched and handed over, with optional care afterwards.
Packages for construction and property businesses
Website Launch suits a business with a handful of core services. Website Growth adds individual service pages, a blog and room for a proper projects section. Website Plus suits larger firms with many services or specialisms.
Also available: SEO Foundation £395 one-off,
ongoing SEO from £295/month, and optional Website Care at £49/month.
The concept in detail
Concept project
Concept design for a fictional building contractor
Trades & construction
Lead-focused site for a building contractor
Make the quality of the work visible within seconds, and make requesting a quote feel simple rather than like a commitment.
Key decisions
Project gallery organised by type of job and town
Quote request split into two short steps
Areas covered set out on one clear page, not dozens of thin location pages
Call and quote buttons kept within reach on mobile
What the concept covers
Homepage, services, projects, areas covered, about and quote pages
Mobile-first layouts
Local SEO structure
This is a design concept for a fictional business, so there are no client results to report.
Request a three-point website review
We’ll identify three practical areas worth reviewing on your existing website, focusing on clarity, presentation and customer enquiries.
1ClarityCan a new visitor tell what you do, who it is for and where you work, within the first few seconds?
2PresentationDoes the site reflect the standard of your work, on a phone as well as a computer?
3EnquiriesHow easy is it for an interested customer to get in touch or ask for a quote?
You receive a short, personalised email with three practical observations about your own website. It is not a
full SEO audit, an accessibility certification or a detailed technical assessment, and there is no obligation
to buy anything.
Have you built websites for construction businesses before?
We are honest about this: construction and property services is a sector we have chosen to focus on, and our examples for it are clearly labelled concept designs rather than client projects. We will show you exactly how we would approach your site, and you can judge the work for yourself before committing to anything.
I only have phone photos of my work. Is that enough?
Usually, yes. Clear, well-lit phone photos of finished work are often more convincing than stock images. We will tell you which shots work best, and we optimise every image so the gallery still loads quickly.
Do I need a separate page for every town I cover?
No. Dozens of near-identical town pages rarely help and can look spammy. We usually recommend one clear page setting out the areas you cover, plus genuine project write-ups that mention where the work took place.
Can customers send photos or plans with a quote request?
A quote form can ask the questions you need to price a job, such as type of work, postcode and timescale. Whether file uploads are included depends on the form service used for your site, and we confirm this in your proposal.
Which package suits a building or trade business?
Website Launch suits a business with a handful of core services. Website Growth suits a business that wants individual service pages and a proper projects section. Website Plus suits larger firms with many services, specialisms or a lot of content.
Next step
Tell us about your business and the work you want more of.
Whether you’re starting from scratch or improving an existing website, we’ll help you understand the options and what the project could involve.
