Our process

A clear process, with no surprises.

Nine stages, each with a defined outcome. You always know what is happening, what we need from you and what comes next.

  1. Stage 1: Discovery

    We start by understanding the business behind the website: what you sell, who buys it, how they find you today and what a good enquiry looks like.

    VERBOLIX handles

    • A structured discovery questionnaire
    • Review of your current site, analytics and Search Console (where available)
    • Competitor and search landscape review

    You provide

    • Answers to a short set of questions
    • Access to existing accounts, if you have them
    • Honest views on what is and is not working

    Outcome: A short written brief confirming goals, scope and priorities.

  2. Stage 2: Strategy

    We turn the brief into a plan: the pages you need, what each one is for, which searches it should be found for and how it leads to contact.

    VERBOLIX handles

    • Sitemap and page purposes
    • Keyword and search-intent mapping
    • Conversion plan: calls to action, forms, trust signals

    You provide

    • Feedback on the proposed structure
    • Priorities for services or locations

    Outcome: An agreed sitemap and page-by-page plan.

  3. Stage 3: Content

    Words carry most of the weight on a business website. We help shape copy that is clear, specific and written for both people and search engines.

    VERBOLIX handles

    • Page outlines and copy guidance
    • Copywriting, where included in your package
    • Image and asset requirements

    You provide

    • Facts only you know: services, prices, accreditations, areas covered
    • Photography or approval to source imagery
    • Timely review of drafts

    Outcome: Approved content ready to design and build around.

  4. Stage 4: Design

    Design is where your brand, content and conversion plan come together. We design key pages first, agree the direction, then extend it across the site.

    VERBOLIX handles

    • Key page designs for mobile and desktop
    • A consistent component system
    • Accessibility considered in colour, type and layout

    You provide

    • Consolidated feedback in agreed review rounds

    Outcome: Signed-off designs for development.

  5. Stage 5: Development

    We build with lean, modern code that loads quickly, is easy to maintain and does not depend on a stack of plugins to function.

    VERBOLIX handles

    • Responsive, standards-based build
    • Contact forms and standard booking or newsletter embeds
    • Analytics set up to respect privacy and consent rules

    You provide

    • Domain and hosting access (or we can advise)
    • Details for any third-party tools you use

    Outcome: A working staging site for you to review.

  6. Stage 6: SEO

    Search foundations are part of the build. Before launch, every page is checked for the technical and on-page basics that help it be found and understood.

    VERBOLIX handles

    • Titles, descriptions and heading structure
    • Schema markup, XML sitemap and robots rules
    • Redirect mapping from your old site

    You provide

    • Confirmation of business details, such as name, address and phone, for consistency

    Outcome: A site that search engines can crawl, index and understand.

  7. Stage 7: Quality assurance

    We test across devices and browsers, check speed and accessibility, and make sure every form and link does what it should.

    VERBOLIX handles

    • Cross-browser and device testing
    • Performance and accessibility audits
    • Form, link and tracking checks

    You provide

    • A final review and sign-off

    Outcome: A tested site, ready for launch.

  8. Stage 8: Launch

    Go-live is planned, not rushed. We handle the technical switch-over and watch closely in the days that follow.

    VERBOLIX handles

    • DNS and hosting switch-over
    • Redirects, Search Console and sitemap submission
    • Post-launch monitoring

    You provide

    • Agreement on a launch date

    Outcome: Your new website, live and indexed.

  9. Stage 9: Ongoing optimisation

    A website is never finished. With a care or SEO plan, we keep improving it based on real data about what visitors do.

    VERBOLIX handles

    • Updates, backups and security checks
    • Search performance tracking and reporting
    • Recommendations and improvements

    You provide

    • News, new services and business updates

    Outcome: A website that keeps getting better, not older.

Working together

What to expect from us.

  • A single point of contact who knows your project
  • Written summaries after every key decision
  • Agreed review rounds at each milestone
  • Honest advice, including when something is not worth doing
  • Nothing launched until you have signed it off

Next step

Ready to start with discovery?

Whether you’re starting from scratch or improving an existing website, we’ll help you understand the options and what the project could involve.