Our process
A clear process, with no surprises.
Nine stages, each with a defined outcome. You always know what is happening, what we need from you and what comes next.
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Stage 1: Discovery
We start by understanding the business behind the website: what you sell, who buys it, how they find you today and what a good enquiry looks like.
VERBOLIX handles
- A structured discovery questionnaire
- Review of your current site, analytics and Search Console (where available)
- Competitor and search landscape review
You provide
- Answers to a short set of questions
- Access to existing accounts, if you have them
- Honest views on what is and is not working
Outcome: A short written brief confirming goals, scope and priorities.
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Stage 2: Strategy
We turn the brief into a plan: the pages you need, what each one is for, which searches it should be found for and how it leads to contact.
VERBOLIX handles
- Sitemap and page purposes
- Keyword and search-intent mapping
- Conversion plan: calls to action, forms, trust signals
You provide
- Feedback on the proposed structure
- Priorities for services or locations
Outcome: An agreed sitemap and page-by-page plan.
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Stage 3: Content
Words carry most of the weight on a business website. We help shape copy that is clear, specific and written for both people and search engines.
VERBOLIX handles
- Page outlines and copy guidance
- Copywriting, where included in your package
- Image and asset requirements
You provide
- Facts only you know: services, prices, accreditations, areas covered
- Photography or approval to source imagery
- Timely review of drafts
Outcome: Approved content ready to design and build around.
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Stage 4: Design
Design is where your brand, content and conversion plan come together. We design key pages first, agree the direction, then extend it across the site.
VERBOLIX handles
- Key page designs for mobile and desktop
- A consistent component system
- Accessibility considered in colour, type and layout
You provide
- Consolidated feedback in agreed review rounds
Outcome: Signed-off designs for development.
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Stage 5: Development
We build with lean, modern code that loads quickly, is easy to maintain and does not depend on a stack of plugins to function.
VERBOLIX handles
- Responsive, standards-based build
- Contact forms and standard booking or newsletter embeds
- Analytics set up to respect privacy and consent rules
You provide
- Domain and hosting access (or we can advise)
- Details for any third-party tools you use
Outcome: A working staging site for you to review.
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Stage 6: SEO
Search foundations are part of the build. Before launch, every page is checked for the technical and on-page basics that help it be found and understood.
VERBOLIX handles
- Titles, descriptions and heading structure
- Schema markup, XML sitemap and robots rules
- Redirect mapping from your old site
You provide
- Confirmation of business details, such as name, address and phone, for consistency
Outcome: A site that search engines can crawl, index and understand.
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Stage 7: Quality assurance
We test across devices and browsers, check speed and accessibility, and make sure every form and link does what it should.
VERBOLIX handles
- Cross-browser and device testing
- Performance and accessibility audits
- Form, link and tracking checks
You provide
- A final review and sign-off
Outcome: A tested site, ready for launch.
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Stage 8: Launch
Go-live is planned, not rushed. We handle the technical switch-over and watch closely in the days that follow.
VERBOLIX handles
- DNS and hosting switch-over
- Redirects, Search Console and sitemap submission
- Post-launch monitoring
You provide
- Agreement on a launch date
Outcome: Your new website, live and indexed.
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Stage 9: Ongoing optimisation
A website is never finished. With a care or SEO plan, we keep improving it based on real data about what visitors do.
VERBOLIX handles
- Updates, backups and security checks
- Search performance tracking and reporting
- Recommendations and improvements
You provide
- News, new services and business updates
Outcome: A website that keeps getting better, not older.
Working together
What to expect from us.
- A single point of contact who knows your project
- Written summaries after every key decision
- Agreed review rounds at each milestone
- Honest advice, including when something is not worth doing
- Nothing launched until you have signed it off
Next step
Ready to start with discovery?
Whether you’re starting from scratch or improving an existing website, we’ll help you understand the options and what the project could involve.